'Working': Selling the Comedy by L. Brent Bozell III December
17, 1997
This past June, the Media Research Center's Free Market
Project reported on prime time television's portrayal of business and the
workplace. The study found that television "shows a cynicism toward
business that it does not show toward any other" institution, that
corporate executives frequently are depicted as either buffoons or sadists,
and that the treatment of capitalism is "almost universally
hostile."
If this sounds like an exaggeration, you've not watched the
NBC sitcom "Working," which somehow manages to put all of these
hostilities toward entrepreneurialism on display. "Working" debuted
this fall and wasted no time in offering a highly negative view of
corporations and those who run them. Given that the series (which airs
Wednesdays at 9:30 Eastern) recently was renewed for the rest of the season,
it seems appropriate to examine its toxic, one-sided messages.
"Working" stars Fred Savage (Kevin on "The
Wonder Years") as Matt Peyser, who fresh out of college is hired at
Upton/Webber, a multinational conglomerate that claims more than a million
employees and gross earnings higher "than the GNP of all but nine
countries on earth." Matt and his colleagues have their share of
character flaws, but he, and they, are not the villains here. Those roles are
reserved for Tim Deale, Matt's boss, and the Upton/Webber corporation itself.
Deale (Maurice Godin) is slimy, mean, and clueless. In other
words, a businessman. In the premiere alone, he boasts that he has "a
golden retriever drawing a salary," praises an employee for his
"complete disregard for ethics and fair play," and, right after
telling Matt how knowledgeable he, Tim, is about Upton/Webber, looks at a
newspaper and learns the company has bought General Electric. For good
measure, he's also a sexual harasser (one exceptionally talented woman is
stuck in a clerical job because she won't go to bed with him), an adulterer
(he stole another executive's wife), and a merciless snob (at a party he's
hosting, Tim explains to Matt that the shrimp hors d'oeuvres are reserved for
management, adding that employees at Matt's level should partake of the "Triscuits
piled up on a blanket").
Deale's sleaziness didn't impede his rise within the
company; it's made clear that it facilitated it. Old-fashioned virtues, on the
other hand, are marginalized at Upton/Webber. After Matt claims that he got
through college by dint of hard work, Tim responds, "Yeah, well, that
kind of crap won't carry you here."
But Tim is middle management. This means that no matter how
despicable he is, he's but a mere cog in the machine, only a pawn in the game
played by the men at the top of the company. How cruel is the corporate -
read: evil - mentality at Upton/Webber? This is a corporation that fires an
accountant because he's a month from being vested in the pension plan, doing
so even though it's his birthday and his wife has just died, leaving him to
raise three children. It also makes shady contributions to politicians of both
major parties and spies on its employees in their homes via satellite. America
is ruled not by elected leaders but rather by faceless, ruthless captains of
industry accountable to no one. Move over, "X-Files";
"Working" could be turning into the first sitcom built on a
conspiracy theory.
This program is not a satire of a particular company so much
as it is a broad skewering of big business and the market economy. The
specifics of Upton/Webber -- location, products, etc. - are glossed over,
presumably so as to universalize the portrait of the evil corporation.
This is the real world of business - if you're from
Hollywood. Interviewed by Entertainment Weekly, "Working" executive
producer Michael Davidoff was asked where he got ideas for the show.
"Well, it's based on various work experiences [Davidoff and co-executive
producer Bill Rosenthal] have had. Namely Disney." But there's a broader
cultural divide at play here, for Davidoff believes this is the way of free
enterprise in the most general of terms: "We believe the same kind of
weird office politics goes on no matter what industry you're in, whether it's
the White House or the corner gas station."
Corporations and capitalism are flawed because human beings
are flawed. Nonetheless, this imperfect free-market system has produced
remarkable prosperity and happiness everywhere it has been tried, and nowhere
more so than in this country. To ignore this is to create a new and most
unhealthy reality. In the end, the potshots from "Working" are so
much pulp fiction.
Voice Your Opinion!
Write to Brent Bozell
Home | News Division
| Bozell Columns | CyberAlerts
Media Reality Check | Notable Quotables | Contact
the MRC | Subscribe
|