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Bringing Political Balance to the Media


The mission of the Media Research Center is to bring balance to the news media. Leaders of America's conservative movement have long believed that within the national news media a strident liberal bias existed that influenced the public's understanding of critical issues. On October 1, 1987, a group of young determined conservatives set out to not only prove — through sound scientific research — that liberal bias in the media does exist and undermines traditional American values, but also to neutralize its impact on the American political scene. What they launched that fall is the now acclaimed — Media Research Center (MRC).

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The MRC, headquartered in Alexandria, VA, began modestly with a handful of employees, a black and white TV, and a rented computer. The first order of business was to organize a research operation second to none. For years, conservatives could only present the anecdotal evidence of liberal journalists' bias — a question in this interview, a statement in that report. However, anecdotal examples of bias do not prove a liberal agenda. Only through thorough, comprehensive, and ongoing analysis based on quantitative and qualitative research can one document liberal bias in the media. 

That moved MRC founder and president, L. Brent Bozell III, to take the necessary steps to develop the MRC's News Tracking System (NTS), a custom-designed computer database and archiving system that today provides the conservative movement's now-thriving media personalities and the public alike, with the evidence necessary to confront the liberal media. This one-of-a-kind research operation combines analytical savvy with state-of-the-art computer technology, providing the means to scientifically track the short and long-range trends of any issue in the media. From a $339,000 initial annual budget, the MRC has grown to be the nation's largest and most sophisticated television and monitoring operation, now employing 60 professional staff with a $6 million annual budget. 

The result of the MRC’s work is a mountain of evidence to use in combating the undeniable bias. The key to the MRC’s effectiveness is the ability to prove bias by using scientific studies and word-for-word quotes from the media. 

Through the MRC's successful implementation of the largest, most comprehensive media monitoring operation in the world, the MRC serves as the checks and balances on the Fourth Estate. Through its divisions, programs, and a marketing effort that never rests, the Media Research Center has become an institutionalized machine on the issue of balance in the press. 

News Analysis Division, the "Leader in Documenting, Exposing and Neutralizing Liberal Media Bias," employs a team of expert news analysts who daily monitor all major nationally televised and print news broadcasts. The News Analysis Division publishes the daily CyberAlert e-mail report (subscribe), weekly Media Reality Check reports and the every other week Notable Quotables collection of the most biased quotes from journalists — including the annual year-end "Awards for the Year's Worst Reporting" — as well as Profiles in Bias examinations of bias exhibited by influential journalists and Special Report studies. Also part of the division: The MRC's annual "DisHonors Awards" gala and the MRC's blogs, NewsBusters, "Exposing and Combating Liberal Media Bias" and TimesWatch, "Documenting and Exposing the Liberal Political Agenda of the New York Times."

The Business & Media Institute (BMI) is dedicated to "Advancing the Culture of Free Enterprise in America." Formerly the Free Market Project, BMI is the business and economics division of the MRC and is the only organization dedicated to correcting the media's anti-free enterprise biased reports and to promoting a fair portrayal of the business community in the news and entertainment media. The weekly Balance Sheet e-mail (subscribe) is packed with analysis of the top issues in the news from a free-market perspective. Each newsletter also includes essential research and thought-provoking commentary from some of the top names in business and economics.

The mission of the Culture and Media Institute is to preserve and help restore America’s culture, character, traditional values, and morals against the assault of the liberal media elite, and to promote fair portrayal of social conservatives and religious believers in the media. CMI, the cultural division of the Media Research Center, is dedicated to correcting misconceptions in the media about social conservatism and religious faith.

As the media and entertainment industry grow more aggressive in assailing people and institutions that hold traditional values, CMI is drawing on MRC’s vast resources to counterpunch with a unique mix of timely facts, analyses and arguments.

Cybercast News Service (CNSNews.com), "The Right News. Right Now" is an indispensable online resource for conservatives in the media, public policy and at the grassroots level, for news as it should be reported — accurate, balanced, and unfiltered. The CNSNews.com site features "Top Headlines," "News This Hour," "News on the Web," "Special Reports" as well as in-depth reporting on politics, culture and international issues. CNSNews.com also distributes a daily E-Brief (subscribe) with the latest headlines and exclusive stories.

MRC President Brent Bozell writes a weekly newspaper column distributed by the Creator’s Syndicate.

MRC in the News
Many media outlets — radio, television and print — regularly feature MRC guests on their programs, quote MRC spokespeople in their articles, and cite MRC research in their stories. Below is a sampling of MRC making news in the news media.

What Others Say About the MRC
Read what Rush Limbaugh, Bill Bennett, Bob Novak and other leading conservatives say about the Media Research Center.

MRC Membership
By joining the MRC members gain many benefits, including discounts on all MRC products and novelty media bias items such as "Don’t Believe the Liberal Media" pens, bumper stickers and magnets, and tools to fight to correct the media’s liberal bias. Members receive a special monthly report, Flash, which keeps them up to date with all of the MRC’s activities, special reports and projects to combat liberal media bias. 

MRC Internship Program
In 1992 the MRC founded this internship program to educate young conservatives about media bias in the news so they can work to bring balance to the media in the political or journalistic career they pursue. 

Board of Directors

Job Openings
The MRC employs a team of over 60 professionals dedicated to bringing balance to the media and we are always looking for good people to join our effort by working for us. Check to see if your abilities and interests match one of our current openings. 

Have a questions or comment about our work or products? Use this e-mail list to contact us.

Media Research Center
325 S. Patrick Street
Alexandria, VA 22314
Ph. (703) 683-9733

 

 


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Founded in 1987, the MRC is a 501(c) (3) non-profit research and education foundation
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Media Research Center
325 S. Patrick Street
Alexandria, VA 22314