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Bringing Political Balance to the Media
The mission of the Media
Research Center is to bring balance to the news media.
Leaders of America's conservative movement have long believed that within
the national news media a strident liberal bias existed that influenced
the public's understanding of critical issues. On October 1, 1987, a group
of young determined conservatives set out to not only prove — through
sound scientific research — that liberal bias in the media does exist and
undermines traditional American values, but also to neutralize its impact
on the American political scene. What they launched that fall is the now
acclaimed — Media Research Center
(MRC).
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MRC 2008 Report
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The MRC, headquartered in
Alexandria, VA, began modestly with a handful of employees, a black and
white TV, and a rented computer. The first order of business was to
organize a research operation second to none. For years, conservatives
could only present the anecdotal evidence of liberal journalists' bias — a
question in this interview, a statement in that report. However, anecdotal
examples of bias do not prove a liberal agenda. Only through thorough,
comprehensive, and ongoing analysis based on quantitative and qualitative
research can one document liberal bias in the media.
That moved MRC founder and
president, L.
Brent Bozell III, to take the necessary steps to develop the MRC's
News Tracking System (NTS), a custom-designed computer database and
archiving system that today provides the conservative movement's
now-thriving media personalities and the public alike, with the evidence
necessary to confront the liberal media. This one-of-a-kind research
operation combines analytical savvy with state-of-the-art computer
technology, providing the means to scientifically track the short and
long-range trends of any issue in the media. From a $339,000 initial
annual budget, the MRC has grown to be the nation's largest and most
sophisticated television and monitoring operation, now employing 60
professional staff with a $6 million annual budget.
The result of the MRC’s work
is a mountain of evidence to use in combating the undeniable bias. The key
to the MRC’s effectiveness is the ability to prove bias by using
scientific studies and word-for-word quotes from the media.
Through the MRC's successful
implementation of the largest, most comprehensive media monitoring
operation in the world, the MRC serves as the checks and balances on the
Fourth Estate. Through its divisions, programs, and a marketing effort
that never rests, the Media Research Center has become an
institutionalized machine on the issue of balance in the press.
News Analysis
Division, the "Leader in Documenting, Exposing and Neutralizing
Liberal Media Bias," employs a team of expert news analysts who daily
monitor all major nationally televised and print news broadcasts. The News
Analysis Division publishes the daily
CyberAlert
e-mail report (subscribe),
weekly
Media
Reality Check reports and the every other week
Notable Quotables
collection of the most biased quotes from journalists — including the
annual year-end "Awards
for the Year's Worst Reporting" — as well as
Profiles in
Bias examinations of bias exhibited by influential journalists and
Special Report studies. Also part of the division: The MRC's
annual "DisHonors
Awards" gala and the MRC's blogs,
NewsBusters, "Exposing and
Combating Liberal Media Bias" and
TimesWatch, "Documenting and Exposing the Liberal Political Agenda
of the New York Times."
The Business &
Media Institute (BMI) is dedicated to "Advancing the Culture of
Free Enterprise in America." Formerly the Free Market Project, BMI is the
business and economics division of the MRC and is the only organization
dedicated to correcting the media's anti-free enterprise biased reports
and to promoting a fair portrayal of the business community in the news
and entertainment media. The weekly
Balance Sheet e-mail (subscribe)
is packed with analysis of the top issues in the news from a free-market
perspective. Each newsletter also includes essential research and
thought-provoking commentary from some of the top names in business and
economics.
The mission of the
Culture and Media Institute is to preserve and help restore
America’s culture, character, traditional values, and morals against the
assault of the liberal media elite, and to promote fair portrayal of
social conservatives and religious believers in the media. CMI, the
cultural division of the Media Research Center, is dedicated to
correcting misconceptions in the media about social conservatism and
religious faith.
As the media and entertainment industry grow more aggressive in
assailing people and institutions that hold traditional values, CMI is
drawing on MRC’s vast resources to counterpunch with a unique mix of
timely facts, analyses and arguments.
Cybercast News Service (CNSNews.com),
"The Right News. Right Now" is an indispensable online resource for
conservatives in the media, public policy and at the grassroots level, for
news as it should be reported — accurate, balanced, and unfiltered. The
CNSNews.com site features "Top Headlines," "News This Hour," "News on the
Web," "Special Reports" as well as in-depth reporting on politics, culture
and international issues. CNSNews.com also distributes a daily E-Brief
(subscribe) with the
latest headlines and exclusive stories.
MRC President Brent Bozell
writes a weekly newspaper
column
distributed by the Creator’s Syndicate.
MRC
in the News
Many media outlets — radio, television and print — regularly feature MRC guests on their programs, quote MRC spokespeople in their articles, and cite MRC research in their stories. Below is a sampling of MRC
making news in the news media.
What
Others Say About the MRC
Read what Rush Limbaugh, Bill Bennett, Bob Novak and other leading
conservatives say about the Media Research Center.
MRC
Membership
By joining the MRC members gain many benefits, including discounts
on all MRC products and novelty media bias items such as "Don’t
Believe the Liberal Media" pens, bumper stickers and magnets, and
tools to fight to correct the media’s liberal bias. Members receive a
special monthly report, Flash, which keeps them up to date with all of the
MRC’s activities, special reports and projects to combat liberal media
bias.
MRC
Internship Program
In 1992 the MRC founded this internship program to educate young
conservatives about media bias in the news so they can work to bring
balance to the media in the political or journalistic career they pursue.
Board of Directors
Job
Openings
The MRC employs a team of over 60 professionals dedicated to bringing
balance to the media and we are always looking for good people to join our
effort by working for us. Check to see if your abilities and interests
match one of our current openings.
Have a questions or comment
about our work or products? Use this e-mail list to contact
us.
Media Research Center
325 S. Patrick Street
Alexandria, VA 22314
Ph. (703) 683-9733
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