Janet Cooke Award
CBS News: Democratic Convention Coverage
The 1988 Democratic National Convention
may have been a shining success for Michael Dukakis, but it was a dismal
failure for the major networks. The four day affair drew the smallest
combined audience share ever, 39 percent. The fewest number of people
tuned into CBS, and for good reason.
Anchor Dan Rather began the first night
of coverage by saying "CBS News has an experienced team of veteran
correspondents here to sort out the substance from the hip, the hype,
and the hoopla." In fact, after monitoring all ten hours of CBS
coverage MediaWatch determined CBS was more
interested in boosting the images and opinions of reporters past and
present. For distorting the views of Dukakis and Jackson, for allowing
reporters to insert their liberal personal opinions at will, and for
showing the least amount of convention activity, CBS News earns the
August Janet Cooke Award. (See the "Study" on page 6 for
complete convention analysis.)
Of the four networks, CBS best promoted
the Democrats and Dukakis as moderate. The network interviewed six times
as many Senators, Congressmen, Governors, or Mayors from the liberal
wing of the party as they did from the more moderate one. Besides
allowing liberal politicians to dominate the airwaves, CBS reporters
also pitched in. For instance, on Tuesday evening, Ed Bradley asserted
that by voting down the minority plank on no first use of nuclear
weapons, the Democrats and Dukakis "come out strong on defense,
they follow traditional American policy, and the policy of our NATO
allies." Bradley and other CBS correspondents never mentioned
Dukakis' opposition to the MX, the Midgetman, new aircraft carriers, or
SDI.
Meanwhile, Chief Political Correspondent
Bruce Morton went beyond his role as reporter and predictably advocated
new taxes. According to Morton, "there's more willingness to talk
about and think about" it because "the national mood is also
swinging a bit away from 'greed is good,' the line in the movie
"Wall Street," back toward 'we've got to do something about
the least advantaged in our society.'"
Jesse Jackson became the media's hero,
but CBS was the most outrageous at portraying him as mainstream.
Wednesday night Walter Cronkite claimed that Jackson "conducted a
mainstream campaign." The same night, retired correspondent Eric
Sevareid compared Jackson to Hubert Humphrey, claiming he has become the
"conscience of the country." These conclusions were not so
surprising considering Chief Political Correspondent Bruce Morton twice
claimed: "Nobody almost is an old-fashioned liberal anymore in a
sense of let's throw some money at a problem." Diane Sawyer found a
liberal one night. She described Texas Treasurer Ann Richards as "a
die-hard member of the liberal wing of the Texas party," only to be
contradicted an hour later by Morton calling Richards a "mainstream
lady."
CBS reporters and analysts spent so much
time talking among themselves, that those who watched CBS saw the least
amount of convention floor or podium activity. For instance, while
Senator John Glenn delivered the Bentsen nomination speech, CBS viewers
were forced to listen to Sevareid. He concluded his three minute
analysis with this brilliant insight: the race comes down "to these
two men, Bush and Dukakis." When Vice Presidential nominee Lloyd
Bentsen was being approved by acclamation, CBS went to commercials.
Rather was, well, himself. Rather asked Dukakis' mother "What were
his first words as a child?" and "Did he ever come home at
night maybe having one too many beers?"
For those who wanted to watch
straightforward convention coverage without a lot of misleading analysis
from network stars, CBS was not the network to choose.
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