30-Day Archive
  Media Reality Check
  Press Releases
  Special Reports
  Media Bias Videos
  Gala and DisHonors
  Best of NQ Archive
  About the MRC
  MRC in the News
  Support the MRC
  Planned Giving
  What Others Say
  Site Search
  Media Addresses
  Contact the MRC
  MRC Bookstore
  Job Openings
  News Division
  Business & Media Institute

Support the MRC

Free Adobe Acrobat Reader software required to view PDF files.




August 19, 2008

Volume 2, Number 16

CBS Keeps the News Sunny for Obama's Summer Vacation

Barack Obama may have spent a week on vacation in Hawaii, but the CBS Evening News demonstrated to viewers that they could find the “evergreen” stories that would keep up a relentlessly churning campaign on Obama’s behalf, even as he rested and relaxed in the tropical sunshine:

On Monday, anchor Katie Couric performed a puffy interview with Valerie Jarrett, “the other side of Barack Obama’s brain,” a woman who “just may be the most powerful woman in Chicago besides Oprah.” Couric described as “tongue in cheek” Obama’s response ad slamming the John McCain’s celebrity, but on July 31 Couric slammed McCain’s original celebrity ad as “infamous.”

On Tuesday, CBS analyst Jeff Greenfield brought up Clinton adviser Mark Penn’s primary advice that Obama could be attacked as “not fundamentally American” in his values. As video played of parts of two McCain ads, including the one with Paris Hilton, Greenfield asserted: “To look now at some of John McCain’s TV and Web ads, it is almost as if his campaign is following Penn’s outsider strategy to the letter.”

On Wednesday, CBS reporter Dean Reynolds bashed McCain’s ads again, recalling how McCain promised “to conduct a respectful campaign,”but citing McCain’s celebrity ad, charged “now it frequently seems respect takes a backseat to ridicule.” A professor declared: “McCain advertisements are much more likely to be contrast or negative and the Obama advertisements are much more likely to be positive.”

On Thursday, CBS compared the Web sites of the two candidates and declared Obama’s far superior. Turning to “Web design expert Doug Jaeger,” CBS determined Obama’s Web site was “clean” while McCain’s was “cluttered,” giving users “a feeling of chaos.” Reporter Daniel Sieberg considered it relevant that on social sites like Facebook and MySpace, “Obama is ‘friended’ almost seven times more than McCain.”

CBS left out that when Jaeger assessed the campaign Web sites in May for Vanity Fair magazine, he had praised McCain’s and did not find clutter and chaos: “McCain’s site is smart — he allows for three editions: Supporter, Undecided, Unregistered Voter. This is a great way to tailor the entire site to steer voters, or get them to register.”

For more, see the August 12, 13, 14 and 15 CyberAlerts.


Home | News Division | Bozell Columns | CyberAlerts 
Media Reality Check | Notable Quotables | Contact the MRC | Subscribe


Founded in 1987, the MRC is a 501(c) (3) non-profit research and education foundation
 that does not support or oppose any political party or candidate for office.

Privacy Statement

Media Research Center
325 S. Patrick Street
Alexandria, VA 22314