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February 26, 2003
Katie Wright at (703) 683-5004 ext. 132

Donahue Dies Cable Death

Bozell To MSNBC:
“In-Your-Face Liberalism is a Ratings Loser”

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ALEXANDRIA, Va. --- Yesterday, in a well publicized announcement MSNBC, cancelled Donahue and its “in-your-face” liberalism after six months of plummeting ratings. The show lasted a whopping 223 days.

“MSNBC put this show on the air to attract a large liberal audience to compete with the O’Reilly Factor on Fox. Unfortunately it didn’t work. The size of Donahue’s audience could fit into a Volkswagen bus,” said L. Brent Bozell, President of the Media Research Center.

In November MSNBC tried to tweak the program by putting Donahue in front of a live audience in New York instead of in a New Jersey studio. The move to the Big Apple made little difference as the ratings continued to drop.

“I am sure more people heard about the show’s cancellation than ever watched it. But liberals shouldn’t be discouraged. There is plenty of room for shows like Donahue, so long as the cable networks don’t care that no one is watching,” continued Bozell.

Recently the New York Times reported that a group of Clinton-Gore donors will be financing a venture to create a liberal talk-radio network.

“The men wasting their time and money on a corporate spun liberal talk-radio network can now hire Donahue. Maybe then their radio network will follow in the footsteps of MSNBC’s success,” concluded Bozell.


To schedule an interview, please contact Katie Wright at 703.63.5004 ext. 132
or for more information visit the MRC website www.mediaresearch.org.




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