AUGUST 20, 2007
|CONTACT: TIM SCHEIDERER OR
COLLEEN O’BOYLE AT 703.683.5004
Sing This! High School 2
Blows Away Sopranos
Alexandria, VA – The debut on Friday of High
School Musical 2 attracted 17.24 million viewers, shattering
cable viewing records and proving beyond doubt that there is a
demand for wholesome family entertainment. By contrast, the premiere
airing of the much-hyped The Sopranos series finale on pay cable
pulled in only 11.9 million viewers.
The previous basic cable record was set in 2006 with ESPN’s debut of
Monday Night Football, which garnered 16 million viewers.
“Hollywood likes to tell us there isn’t a market for
family-friendly television shows,” said L. Brent Bozell III,
president of the Media Research Center. “Those smut and violence
peddlers don’t have a clue. The phenomenal, record-breaking success
of High School Musical 2 proves it, in spades.”
HSM2 is the sequel to the Disney Channel’s 2006 smash hit High
School Musical, which set Hollywood on its ear, attracting more than
160 million total viewers over the last year and a half. That show
cost $4 million to make and has since raked in $550 million. The DVD
sold 8 million copies and the CD from the movie’s soundtrack topped
the charts last summer. In addition a concert tour and ice show have
emerged from the show.
“Millions tuned in Friday to watch a show without violence, sex
or bad language,” said Robert Knight, director of the Media
Research Center’s Culture and Media Institute. “And my guess is
that millions more tuned in when the movie was re-broadcast on
Saturday and Sunday nights too. Not everyone wants to drown in a sea
of sexual innuendo and violence."
Knight continued. “If the bottom line is all that matters, then
Hollywood should respond to this extraordinary event by welcoming
more shows that showcase traditional values, family and personal
schedule an interview with MRC President Bozell or an MRC
spokesperson, please contact Tim Scheiderer (x. 126) or Colleen
O’Boyle (x. 122) at 703.683.5004.
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