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Bringing Political
Balance and
Responsibility to the Media
The MRC, headquartered in Alexandria, VA, began modestly with a handful
of employees, a black and white TV, and a rented computer. The first
order of business was to organize a research operation second to none.
For years, conservatives could only present the anecdotal evidence of
liberal journalists' bias — a question in this interview, a statement in
that report. However, anecdotal examples of bias do not prove a liberal
agenda. Only through thorough, comprehensive, and ongoing analysis based
on quantitative and qualitative research can one document liberal bias
in the media.
That moved MRC founder and president,
L. Brent Bozell III, to take the necessary steps to develop
the MRC's News Tracking System (NTS), a custom-designed computer
database and archiving system that today provides the conservative
movement's now-thriving media personalities and the public alike, with
the evidence necessary to confront the liberal media. This one-of-a-kind
research operation combines analytical savvy with state-of-the-art
computer technology, providing the means to scientifically track the
short and long-range trends of any issue in the media. From a $339,000
initial annual budget, the MRC has grown to be the nation's largest and
most sophisticated television and monitoring operation, now employing
over 50 professional staff with a $7 million annual budget.
The result of the MRC’s work is a mountain of evidence to use in
combating the undeniable bias. The key to the MRC’s effectiveness is the
ability to prove bias by using scientific studies and word-for-word
quotes from the media.
Through the MRC's successful implementation of the largest, most
comprehensive media monitoring operation in the world, the MRC serves as
the checks and balances on the Fourth Estate. Through its divisions,
programs, and a marketing effort that never rests, the Media Research
Center has become an institutionalized machine on the issue of balance
in the press.
News Analysis Division, the "Leader in Documenting, Exposing and
Neutralizing Liberal Media Bias," employs a team of expert news analysts
who daily monitor all major nationally televised and print news
broadcasts. The News Analysis Division publishes the daily
CyberAlert e-mail report (subscribe),
weekly
Media Reality Check reports and the every other week
Notable Quotables collection of the most biased quotes from
journalists — including the annual year-end "Awards
for the Year's Worst Reporting" — as well as
Profiles in Bias examinations of bias exhibited by influential
journalists and
Special Report studies. Also part of the division: The MRC's
annual "DisHonors
Awards" gala and the MRC's blogs,
NewsBusters, "Exposing and Combating Liberal Media Bias" and
TimesWatch, "Documenting and Exposing the Liberal Political
Agenda of the New York Times."
The
Business & Media Institute (BMI) is dedicated to "Advancing the
Culture of Free Enterprise in America." Formerly the Free Market
Project, BMI is the business and economics division of the MRC and is
the only organization dedicated to correcting the media's anti-free
enterprise biased reports and to promoting a fair portrayal of the
business community in the news and entertainment media. The weekly
Balance Sheet e-mail (subscribe)
is packed with analysis of the top issues in the news from a free-market
perspective. Each newsletter also includes essential research and
thought-provoking commentary from some of the top names in business and
economics.
The mission of the
Culture and Media Institute is to preserve and help restore
America’s culture, character, traditional values, and morals against the
assault of the liberal media elite, and to promote fair portrayal of
social conservatives and religious believers in the media. CMI, the
cultural division of the Media Research Center, is dedicated to
correcting misconceptions in the media about social conservatism and
religious faith.
As the media and entertainment industry grow more aggressive in
assailing people and institutions that hold traditional values, CMI is
drawing on MRC’s vast resources to counterpunch with a unique mix of
timely facts, analyses and arguments.
Cybercast News Service (CNSNews.com), "The Right News. Right
Now" is an indispensable online resource for conservatives in the media,
public policy and at the grassroots level, for news as it should be
reported — accurate, balanced, and unfiltered in-depth reporting on
politics, culture and international issues. CNSNews.com also distributes
a daily E-Brief (subscribe)
with the latest headlines and exclusive stories.
MRC President Brent Bozell writes a weekly newspaper
column distributed by the Creator’s Syndicate.
What Others Say About the MRC
Read what Rush Limbaugh, Bill Bennett, Bob Novak and other
leading conservatives say about the Media Research Center.
MRC Internship Program
In 1992 the MRC founded this internship program to educate young
conservatives about media bias in the news so they can work to bring
balance to the media in the political or journalistic career they
pursue.
Job Openings
The MRC employs a team of over 50 professionals dedicated to bringing
balance to the media and we are always looking for good people to join
our effort by working for us. Check to see if your abilities and
interests match one of our current openings.
Have a questions or comment about our work or products? Use this
e-mail list to
contact us.
Media Research Center
325 S. Patrick Street
Alexandria, VA 22314
Ph. (703) 683-9733
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