| 
              
                | FOR IMMEDIATE 
                RELEASE MONDAY, AUGUST 29, 2007
 | CONTACT: TIM SCHEIDERER OR 
                COLLEEN O’BOYLE AT 703.683.5004 |  
 
          MRC STUDY: RISE AND SHINE, 
          DEMOCRATSHow the ABC, CBS and NBC 
          Morning Shows Are Promoting Democrats On the Road to the White House
 
 
          
          			
				
					  Alexandria, VA – All three broadcast 
            network morning shows are dramatically tilting their presidential 
            campaign coverage in favor of the Democrats, a new study from the 
            Media Research Center has documented. MRC’s analysts found the 
            morning shows are offering nearly twice as much coverage of the 
            Democrats, are three times more likely to have a Democratic 
            candidate appear as an on-air guest, and are confronting both 
            parties with an overwhelmingly liberal agenda.
 The MRC report, “Rise 
            and Shine on Democrats,” reviewed all 517 campaign segments on 
            ABC’s Good Morning America, CBS’s The Early Show and 
            NBC’s Today from January 1 through July 31. Full results 
            appear on the MRC’s Web site, www.MRC.org. Key findings:
 
              
            Twice the Exposure – The network morning 
            shows offered nearly twice as much coverage to the Democrats (55% of 
            all campaign segments) compared to the Republicans (29%).
            Free Airtime for Democrats – In on-air 
            interviews, ABC, CBS and NBC doled out nearly three times as much 
            airtime to the Democrats (4 hours, 35 minutes) as to the Republicans 
            (1 hour, 44 minutes).
            Liberal Agenda – Of the interview 
            questions that could be categorized as having a political agenda, 
            more than two-thirds (69%) of the questions posed to Democrats 
            reflected a liberal premise, and more than four-fifths (82%) of the 
            questions to Republicans came from the same perspective.
            President-in-Waiting? – Hillary Clinton 
            has received more coverage (61 segments) ― far more than her 
            Democratic rivals John Edwards (44 stories) and Barack Obama (41 
            stories) and nearly double the coverage of the most visible GOP 
            candidate John McCain (31 stories). 
            Going for Gore – Undeclared liberal 
            candidate Al Gore was the subject of more campaign coverage (29 
            stories) than declared Republican candidates Rudy Giuliani (26 
            stories) and Mitt Romney (19).
            Favoring the Democrats – Top Democratic 
            candidates received much more favorable coverage than their GOP 
            counterparts, with Senator Clinton cast as "unbeatable" and Illinois 
            Senator Barack Obama tagged as a "rock star." The most prominent 
            Republican, Arizona Senator John McCain, was portrayed as a loser 
            because of his support for staying the course in Iraq. “Our results show pure partisanship on the 
            part of ABC, CBS and NBC,” declared MRC President L. Brent Bozell 
            III. “Not only are the network morning shows overwhelmingly focused 
            on Democrats, they are actively promoting the Democrats’ liberal 
            agenda.” 
            Read the 
Full Report |
            Read the 
              
              Executive Summary |
 To 
            schedule an interview with MRC President Bozell or an MRC 
            spokesperson, please contact Tim Scheiderer (x. 126) or Colleen 
            O’Boyle (x. 122) at 703.683.5004.   
 
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