MONDAY, AUGUST 29, 2007
|CONTACT: TIM SCHEIDERER OR
COLLEEN O’BOYLE AT 703.683.5004
MRC STUDY: RISE AND SHINE,
How the ABC, CBS and NBC
Morning Shows Are Promoting Democrats On the Road to the White House
Alexandria, VA – All three broadcast
network morning shows are dramatically tilting their presidential
campaign coverage in favor of the Democrats, a new study from the
Media Research Center has documented. MRC’s analysts found the
morning shows are offering nearly twice as much coverage of the
Democrats, are three times more likely to have a Democratic
candidate appear as an on-air guest, and are confronting both
parties with an overwhelmingly liberal agenda.
The MRC report, “Rise
and Shine on Democrats,” reviewed all 517 campaign segments on
ABC’s Good Morning America, CBS’s The Early Show and
NBC’s Today from January 1 through July 31. Full results
appear on the MRC’s Web site, www.MRC.org. Key findings:
Twice the Exposure – The network morning
shows offered nearly twice as much coverage to the Democrats (55% of
all campaign segments) compared to the Republicans (29%).
Free Airtime for Democrats – In on-air
interviews, ABC, CBS and NBC doled out nearly three times as much
airtime to the Democrats (4 hours, 35 minutes) as to the Republicans
(1 hour, 44 minutes).
Liberal Agenda – Of the interview
questions that could be categorized as having a political agenda,
more than two-thirds (69%) of the questions posed to Democrats
reflected a liberal premise, and more than four-fifths (82%) of the
questions to Republicans came from the same perspective.
President-in-Waiting? – Hillary Clinton
has received more coverage (61 segments) ― far more than her
Democratic rivals John Edwards (44 stories) and Barack Obama (41
stories) and nearly double the coverage of the most visible GOP
candidate John McCain (31 stories).
Going for Gore – Undeclared liberal
candidate Al Gore was the subject of more campaign coverage (29
stories) than declared Republican candidates Rudy Giuliani (26
stories) and Mitt Romney (19).
Favoring the Democrats – Top Democratic
candidates received much more favorable coverage than their GOP
counterparts, with Senator Clinton cast as "unbeatable" and Illinois
Senator Barack Obama tagged as a "rock star." The most prominent
Republican, Arizona Senator John McCain, was portrayed as a loser
because of his support for staying the course in Iraq.
“Our results show pure partisanship on the
part of ABC, CBS and NBC,” declared MRC President L. Brent Bozell
III. “Not only are the network morning shows overwhelmingly focused
on Democrats, they are actively promoting the Democrats’ liberal
Full Report |
Executive Summary |
schedule an interview with MRC President Bozell or an MRC
spokesperson, please contact Tim Scheiderer (x. 126) or Colleen
O’Boyle (x. 122) at 703.683.5004.
Home | News Division
| Bozell Columns | CyberAlerts
Media Reality Check | Notable Quotables | Contact
the MRC | Subscribe