MRC “Tell The Truth!” 2005 Campaign Statement
want a ‘conservative’ news media. We want, and demand, truth. We
want the news media to strive for objectivity at all times. We
want balance. We want fairness.”
- L. Brent Bozell, III
President and Founder, MRC
The Media Research Center is
undertaking the largest effort in its history to expose and neutralize
the liberal media elites in 2005, a $3.1 million campaign called
“Tell the Truth!” 2005.
This campaign is a follow-up to the MRC’s highly successful “Tell the
Truth!” effort in 2004. That 2004 campaign was an emergency effort
to increase the level of the MRC’s normal activities in response to the
extreme level of activity of the liberal media in 2004, an election year
during which they tried to push America toward a liberal government and
appeasement in the War on Terror.
The MRC tested the “Tell the Truth!” concept in April of 2004.
When results were tabulated, it had reached 51 million Americans weekly.
The campaign was rolled out in late June 2004 and by July the MRC was
reaching 59 million Americans weekly; in August, 61 million per week;
and September, 68 million. By late October 2004, “Tell the Truth!”
was reaching 72 million, and by December reached 95 million Americans
The 2004 “Tell the Truth!”
campaign effectively prevented the liberal media elites from achieving
their primary goal of destroying the Presidency of George W. Bush.
"We live in an age where
irresponsible or inaccurate journalism has no consequences. So who cares
except for you and me and the Media Research Center…?"
- Neal Boortz, WSB News Talk Radio
Funding for the 2004 “Tell the
Truth!” campaign began in June of 2004 and supported MRC special
activities through June of 2005. Now those funds are gone and the MRC
must fund another 12 months of “Tell the Truth!” efforts in
response to the latest threat.
The 2005 campaign goal:
Reach over 50 million
Americans every week during the second half of 2005 with the truth,
backed by abundant examples, of the bias, distortion, and lies of the
mainstream media in order to neutralize their impact.
The threat of media bias in 2005 is especially prevalent in the
following three areas:
1. The War on Terror --
The leftwing elites who control the media do not support a military
response to terrorism. They oppose the war in Iraq. Over-reporting and
distorting prisoner abuse stories have undermined our military’s morale.
Misreporting on the actual positive achievements in Iraq and Afghanistan
is giving Americans a false picture of the true situation and is eroding
public support for America finishing the job it has started.
2. Economic Policies --
Economic progress made under the Bush Administration is not reported.
Even modest budget-cut proposals made by the Administration are
described in the media as attacks on the neediest citizens. Americans
have been told by the media that reform of our ailing Social Security
System is “not needed.” Further, proposals to reform Social Security
have been misrepresented as “benefit cuts” time and again, although this
is demonstrably untrue.
3. Political and Social Policies
-- The media continue with even more intensity to impose their agenda of
a secular America. American Christians are described as being like the
“Taliban.” Conservative efforts to restore constitutional balance to the
judicial confirmation process are denounced by the media as “extreme”
“I can’t possibly expose every example of [media] bias and error... but
Brent and his group come as close as anyone can. MRC is a vital national
- Rush Limbaugh
The 2005 "Tell the Truth!"
The 2004 “Tell the Truth!” campaign
was hugely successful. But the MRC has made even more improvements to
expose and neutralize liberal media bias.
Internet presence. The MRC
has helped pioneer this important new tool in organizing, educating, and
mobilizing conservatives. In 2005, the internet will play a leading role
in exposing the top stories in the news. Thus, the MRC has undertaken
the task of expanding its ability even further to capitalize on the potential of
this all-important medium.
Mobilizing grassroots America.
Mobilizing grassroots America. In 2005, we will further exploit growing
American dissatisfaction with the liberal media. We will enlist
Americans like you to join us in demanding with one loud voice: “Tell
the Truth!” As funding permits, the MRC will place full-page ads
around the country with the “Tell the Truth!” message, as well as take
out billboards in as many of the top 50 media markets as possible. The
MRC will produce and distribute tens of thousands of bumper stickers,
coffee mugs, pens, t-shirts and other assorted paraphernalia, all with
the “Tell the Truth!” slogan attached.
In 2005, the MRC will launch the
Institute on Culture and the Media. The Institute is a specialized
effort to confront and expose those in the press who are trying to
remove God from the public square and are aiding and abetting the
cultural and moral disintegration of American society.
And finally, as part of the
“Tell the Truth!” campaign, MRC analysts in 2005 will participate in
a sophisticated public relations campaign, confronting journalists
directly with the evidence of their bias. For more than 18 years the
Media Research Center – America’s Media Watchdog – has been documenting,
exposing, and neutralizing the leftwing press. We don’t want a
“conservative” news media. We want, and demand, truth. We want the news
media to strive for objectivity at all times. We want balance. We want
fairness, and we invite you to join us!
L. Brent Bozell III
Founder and President
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