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Liberal "spin" is emphasizing aspects of a policy favorable to liberals without noting aspects favorable to conservatives; presenting the liberal interpretation of what an event means while giving little or no time to explaining the conservative interpretation.
The news media "spins" campaign coverage in favor of liberals for two reasons: they want to, and they can. The media want to spin campaign coverage to make liberal candidates look good because as a group, the media are liberal and want liberal politicians elected. (Recall that the Freedom Forum survey found that 89% of Washington, DC reporters voted for Bill Clinton in 1992.) The media can spin campaign coverage because there has been little organized public outcry against their bias. Until now. The Media Research Center (MRC) is America’s premier media watchdog organization, committed to bringing political balance to the media. And with your help, the MRC will bring this era of biased campaign coverage to an end – right here, right now. Here’s how. Every day, the MRC team of News Media Analysts identifies media bias in all the major TV news shows and magazines. This information goes into MRC Chairman L. Brent Bozell’s nationally syndicated column, and into our newsletters: Campaign 2000 Media Reality Check, CyberAlert, MagazineWatch, MediaNomics, and Notable Quotables. Every day, we cull the campaign-related articles in these newsletters, summarize them, organize them, and post them for you here, on the MRC’s Campaign 2000 Web site. Armed with this information – a specific instance of biased campaign coverage – you can contact the offending news program and demand it start to provide balance, demand that it Stop the Spin.
General Guidelines 1. Double-check that the bias you detected occurred on a national news program, not on one produced by a network affiliate such as your local TV news; 2. Your contact should be in writing, and be a maximum of one page, double-spaced. The shorter it is, the more likely it will be read. 3. Any standard means of transmission (e-mail, fax, commercial mail such as FedEx, or U.S. Mail) is fine; 4. Your communication will not be read unless it contains your name, address and phone number; 5. Your communication will be ignored unless it is polite, and identifies a specific instance of media bias, not bias in general.
Your Letter's 10 Essential Elements 1. Identify the news program by name (the list below can help); 2. Identify the date of the program and, as closely as possible, the time the bias occurred; 3. Identify the name of the news anchor or correspondent who committed the bias; 4. State, paraphrase or explain the biased statement, question, or presentation; 5. Explain, in no more than one short paragraph, why the question, statement, or presentation was biased; 6. Ask the news president, show producer, anchor and/or correspondent to avoid bias in the future by presenting both sides of the issue; 7. State what action you will take if this bias is not corrected (watch another network, get news from alternative sources like newspapers or internet news services, complain to show advertisers, etc.) 8. Get to the point quickly; 9. Be polite; and 10. Copy the
MRC: This last step – copying the MRC – is critical. Knowing how many e-mails, faxes and letters a program received on a particular instance of bias increases our leverage in getting that program to Stop The Spin.
First, use the list below to confirm that you have the correct network or cable outlet for the news show. Then simply use the links below to access the MRC's comprehensive database of media addresses, scroll down the list to the one you seek, and you're done! ABC CBS NBC PBS CNBC CNN Fox News Channel MSNBC
e-mail:
Lswasey@mediaresearch.org
Another great way to stop the spin.... Network
By Network Coverage
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Together,
We Can Stop The Spin.
